Rural Marketing India

Rural Marketing and Ascent Brand Communications

Rural marketing in India has witnessed an exceptional growth in the span of last few years since the urban markets are getting saturated due to overflow of brands. Ascent Brand Communications, one of the leading rural marketing companies in India, is giving progressive and advanced services in the fields of Rural Communication, Brand Management, Rural Distribution Management, Rural Marketing, Advertising, Promotions, Rural Research, and other related services.

Due to the far-reaching impact of media, consumers in rural India are very well aware about various products and brands. In the current economic scenario almost 50% of India’s GDP and around 70% of the country’s population comes from rural India. Per capita GDP in rural part of the country is growing at a faster rate as compared to the urban areas. So the companies cannot take any chances to ignore the consumers residing in rural India.

Being the topmost innovative and committed rural marketing company in Delhi, we offers back-to-back rural marketing services in the country. Foreseeing the vital importance for companies to reach out to rural markets, we have shaped up the proficiency in rural marketing and rural communication in India, even before other organizations could think about it.

Rural marketing is a challenging task in itself that’s why most of the companies are finding it difficult to evaluate and capture rural markets. New companies may face some roadblocks like under developed markets, sparingly located and populated villages, illiterate people, distribution and network problems, product prices in accord with rural customer base, etc.

Promotional and advertising techniques used for rural marketing differ from the ones applied in the urban areas. With the expertise and skilled resource centre and rural knowledge, We have established our self as a pioneer rural communications and rural marketing company in India.

The main objective of our rural marketing division is committed to public relations and rural communications. The wide range of services offered by Ascent Brand Communications encompass hosting and managing rural events, conducting marketing communications and rural advertising, managing and maintaining rural public relations, getting involved in rural brand management, handling rural promotions professionally and controlling rural CSR activity. Along with this we are also focusing on generating and promoting rural healthcare progress communications.

Our objective is to build a strong and positive brand image for our customers in the rural markets. Our professionals concentrate on the multi-pronged approach that forms the foundation for any rural marketing campaign. While designing any rural marketing campaign it is really important that marketing plans and the driving force of communication techniques are developed as per the requirements of a particular rural market.

First and the foremost requirement of rural marketing and rural communication is to conduct an analysis and research the behavioral patterns of the rural customers and understand how local and rural traditions affect their thinking. Realizing the significance of these traditions is important as they directly impact rural promotion drives like street plays, fairs, rural events, community programs, video shows, and advertisements in specific magazines, local newspapers or regional TV channels. At Ascent Brand Communications, we develop rural marketing and rural communication activities on the basis of what the rural customers are looking for and relate to and are customized to suit the requirements of specific rural audience.

Ascent Brand Communications endeavors to plan all rural communication and rural marketing campaigns for rural India in way to attain maximum benefits for its customers.