Corporate Event Management In India

Importance of Corporate Event Management Company

These days companies hire experienced and professional corporate event management companies to make their simple and insipid corporate event into completely exhilarating and thrilling event to be remembered. Corporate event management companies in Delhi use their professional skills in completing the needed work regarding conceptualization, planning and executing the same. It is crucial that a qualified company take care of minutest details while planning for the ideal corporate event or party as these get-togethers helps in enhancing your business’ standing and brand image.

Ascent Brand Communications, the topmost trailblazing corporate event management company in India, organizes and plans customized corporate parties to meet all your party theme requirements and also special requests if any. They make certain that every event organized is flawless and presents an extravagant style, relaxed ambience, lavishness and suppleness for superior customer satisfaction. Whether you want a theme party or a corporate event, skilled corporate event management companies in Mumbai conceptualize and set up idyllic party environ to make the occasion special for employees and the company.

Organizing and creating corporate events can surely be demanding and nerve-racking at times but when you appoint skilled and expert event planners in India then you should be rest assured that your event will be successful as they leave no stone unturned to face any possible hindrance or distress. Some realistic advantages why corporate event management companies can ascertain to be of great significance to make any corporate event remarkable and vibrant are as discussed here:

• While assimilating your corporate events or parties Ascent Brand Communications, a leading corporate event management company in Mumbai, employ their wide experience and learning about the field activities, which is of ultimate importance to make your event triumphant. With their skilled knowledge they can administer any event and can competently manage emergencies and tragedy. The experts are well aware and updated about venues, latest trends, vibrant and fashionable hues and other technical aspects that are needed to execute a successful corporate event. Appointing a skilled professional assures a magnificent and breath-taking corporate event.
• Corporate houses can completely depend upon event management companies as they take up all your tasks related to corporate event with more professional attitude and keeping a close eye on perfection and superior quality. Their professional relations and planning capabilities are of enhanced benchmark from lightening, décor, power backups to floral arrangements to offer you satisfying customer service.
• Over the period we have developed strong and lively professional relations with various customers, suppliers and buyers and this turns out to be important for the success of your corporate party and to build a vivacious and dynamic ambience. In addition to this professional event management companies in Delhi give numerous reasons as why it is vital to hire an event management company while planning an event as they have deep insight and knowledge about this industry. They give timely deliveries and with less efforts in the said duration of time.
• While conceptualizing and planning for a corporate event or party, companies might come across difficult situations or last minute crisis but with a professional event management company in India all these emergency situations can be handled smoothly. While handling such urgent situations, a professional event planning company ensures that they don’t get in the way of your enjoyment, giving you the best solution so that your event is a success.

Hiring professional and knowledgeable corporate event management companies in India can provide you with superior quality services. Organizing a well planned and conceptualized event with the help of skilled Event Management Company is far better than hosting an event that has hiccups and crisis solutions. For planning any corporate event you should hire and trust a well-known and experienced event planner like Ascent Brand Communications Pvt. Ltd.

Add zeal and elegance to your corporate event or party by hiring a corporate event management company in India. The skilled team of professionals at ascentgroupindia.com ensures to offer you the best quality and unique ideas to organize a flawless corporate event.

Rural Marketing India

Rural Marketing and Ascent Brand Communications

Rural marketing in India has witnessed an exceptional growth in the span of last few years since the urban markets are getting saturated due to overflow of brands. Ascent Brand Communications, one of the leading rural marketing companies in India, is giving progressive and advanced services in the fields of Rural Communication, Brand Management, Rural Distribution Management, Rural Marketing, Advertising, Promotions, Rural Research, and other related services.

Due to the far-reaching impact of media, consumers in rural India are very well aware about various products and brands. In the current economic scenario almost 50% of India’s GDP and around 70% of the country’s population comes from rural India. Per capita GDP in rural part of the country is growing at a faster rate as compared to the urban areas. So the companies cannot take any chances to ignore the consumers residing in rural India.

Being the topmost innovative and committed rural marketing company in Delhi, we offers back-to-back rural marketing services in the country. Foreseeing the vital importance for companies to reach out to rural markets, we have shaped up the proficiency in rural marketing and rural communication in India, even before other organizations could think about it.

Rural marketing is a challenging task in itself that’s why most of the companies are finding it difficult to evaluate and capture rural markets. New companies may face some roadblocks like under developed markets, sparingly located and populated villages, illiterate people, distribution and network problems, product prices in accord with rural customer base, etc.

Promotional and advertising techniques used for rural marketing differ from the ones applied in the urban areas. With the expertise and skilled resource centre and rural knowledge, We have established our self as a pioneer rural communications and rural marketing company in India.

The main objective of our rural marketing division is committed to public relations and rural communications. The wide range of services offered by Ascent Brand Communications encompass hosting and managing rural events, conducting marketing communications and rural advertising, managing and maintaining rural public relations, getting involved in rural brand management, handling rural promotions professionally and controlling rural CSR activity. Along with this we are also focusing on generating and promoting rural healthcare progress communications.

Our objective is to build a strong and positive brand image for our customers in the rural markets. Our professionals concentrate on the multi-pronged approach that forms the foundation for any rural marketing campaign. While designing any rural marketing campaign it is really important that marketing plans and the driving force of communication techniques are developed as per the requirements of a particular rural market.

First and the foremost requirement of rural marketing and rural communication is to conduct an analysis and research the behavioral patterns of the rural customers and understand how local and rural traditions affect their thinking. Realizing the significance of these traditions is important as they directly impact rural promotion drives like street plays, fairs, rural events, community programs, video shows, and advertisements in specific magazines, local newspapers or regional TV channels. At Ascent Brand Communications, we develop rural marketing and rural communication activities on the basis of what the rural customers are looking for and relate to and are customized to suit the requirements of specific rural audience.

Ascent Brand Communications endeavors to plan all rural communication and rural marketing campaigns for rural India in way to attain maximum benefits for its customers.

Marketing Fundamentals: Above the Line & Below the Line

Scope of Above the Line & Below the Line Techniques

The Art of Marketing explores ones creativity to advertise/ build a brand / sell a product or a service. And amazingly, there is a hypothetical line to distinguish between the kinds of marketing tactics one opts for.

Normally organizations market or promote their products in various ways. All these efforts fall under either of these two types:

• Above The Line (ATL)

• Below The Line (BTL)

Below the line (BTL) is an advertising tactic that is normally used in organizational business and marketing communications. This marketing technique uses less conventional ways to promote a product or service than the usual particular channels of advertising used in above the line (ATL). BTL may comprise of activities like direct email campaigns, building public relations and sales promotions for which one has to pay an agreed amount of fee and is charged up front.

Whereas Above The Line is an advertising tactic which is done through different media including TV, cinema, radio, print, banners and search engines.

BTL normally focuses on one-to-one communication which is mostly done through emailing campaigns or direct mails, a lot many times using the list of highly targeted customers to increase response rates.

Most of the marketing strategies fall under the categories of Above the Line (ATL) and Below The Line (BTL). Both these advertising techniques indicate the diverse nature of promotional activities performed by organizations.

In other simple words one can say that ATL marketing tactics are the promotional activities that performed with the help of mass media. In normal terminology advertising and all other remaining forms of marketing promotions fall under the category of ATL techniques and only direct marketing falls under Below The Line category.

Though there is another terminology that exists which is called Through The Line (TTL).  On the whole TTL points out all the activities that performed to integrate both ATL and BTL.

One will not find a clear academic definitions for both ATL and BTL terms in the marketing text books as these two techniques do not form a part of the core marketing concepts.

Bothe these marketing jargons Above The Line and Below The Line are focusing on one word and that is “LINE”. Thus it becomes important to realize the meaning of the word LINE used both these terms in order to see where these two marketing techniques differ.

Amusingly there is no clear meaning give for the word LINE and is taken as a hypothetical term as result there no clear demarcation boundary that prevails between ATL and BTL.

According to Mr. Michael John Baker, the term came into existence in the year 1954 when Procter & Gamble paid advertising agencies differently from the ones who undertook marketing promotional activities other than advertising. Since then marketers have started to demarcate promotional activities under a different head termed as Below the Line Promotion.

Below The Line marketing promotions comprise of consumer promotions, PR, sales promotions, events, point of purchase promotions and all alternative tools that marketers take up to promote their business or products.

Honestly there is no such requirement to create hypothetical boundaries like ATL and BTL as both these marketing techniques are needed to promote a business. In the current economic scenarios, ATL promotional marketing is used to build a brand with an objective to generate a mind share in the market whereas BTL is being used to generate customer loyalty and repeat sales. ATL promotions are designed for mass audience while BTL targets at an individual level of a customer depending on his requirements and liking. ATL marketing promotions are difficult to measure but on the other one can BTL promotions in terms of sales and feedback. IT also offers a valuable insight on return on investments to the marketers. BTL is more targeted and customer focused thus making it more cost effective and efficient for businesses.